History

1947

Establishment of J. Serrano Wholesale Tapestries in the Brás District by José Serrano.

1950

Inauguration of the J. Serrano Textile Factory in the Ipiranga neighborhood with 12 looms producing fabrics for decoration.

1956

Factory relocation to Vargem Grande Paulista, expanding its production.

1965

Modernization of your weaving by replacing shuttle looms with pincer looms.

1972

Start of polypropylene thread production, enabling more economical fabric and carpet production. Participation in a fair in Europe, already demonstrating the international potential of the brand.

1980 e 1990

Expansion of buildings and industrial park. Visit to international textile machinery fairs.

1994

Acquisition of new technologies for finishing, enabling the production of less dense and more economical fabrics. Acquisition of latest generation carpet looms with increased productivity and quality and cost reduction.

1996

Creation of Ledervin Sumaré, start of plastic laminate production.

1998

Opening of new markets with the production of fabrics for mattresses. Acquisition of the Fairway factory (Ledervin Osasco) and start of polymer and polyester yarn production.

2000

New period of production expansion and replacement of machinery with state-of-the-art equipment, increasing productive capacity.

2003

Inauguration of the first international branch for fabric distribution in the USA, one of the most demanding markets in the world.

2006

Construction of the Ledervin Vargem Grande Paulista for the production of technical PVC laminates. Start of quilt production.

2008

Split between J. Serrano Textile and Ledervin.

2010

Production of PVC fabrics for blinds, outdoor furniture and flooring.

2013 e 2014

Achievement of the ABVTEX Seal, consolidating the company with good practices in the supply chain and opening of own branches in Chile and Colombia.

2017

Start of own production of polyester yarn.

2019

The company undergoes all audits and receives OEKO-TEX quality certification.

2020

Covid-19 period. The company maintained its production line, taking all necessary precautions with its employees.

2021

Year of death of the founder of Textile J. Serrano, Mr. José Serrano, at the age of 100.

2022

Consolidation of the professionalization project of J. Serrano Textile.

2023

The “Big Bang” has been carried out, concluding the 2-year project of implementing the new ERP. The J. Serrano brand has been revamped, with a new logo and a more beautiful, modern, and sophisticated new visual identity.

Mission, vision and values

Mission

To add value to our customers, employees, partners, suppliers, community, and environment, through the responsible production and marketing of textile products. We develop solutions that translate into quality, better cost-benefit, and sustainability at all stages of the production chain.

Vision

To be globally recognized for excellence in the production of fabrics and decoration products for a wide variety of environments.

Values

  • We cultivate integrity and ethics with all audiences.
  • We commit to environmental, social, and economic sustainability.
  • We act proactively, driving innovation.
  • We nourish the entrepreneurial spirit, in search of new opportunities.
  • We build credibility through transparency and mutual trust.